Showing posts from May, 2019

Personalization done right :: Calculated value exchange

We have evolved so much in the ways we communicate with each other, from carrier pigeons to telegrams to telephones to instant messages thru internet. This trend is evolving at an ^ exponential level. Personalization done right would eliminate the 'one-size-fits-all' business strategy and monetization models. That means there is - 🚫 Low value having an 8:00AM - 8:00PM store timings 🚫 Low value in having a 'primetime' for media/contents 🚫 Low value in supporting channel A, B and C in communication 🚫 Low value in defining free vs. freemium vs. subscriptions vs. transactional vs. hybrid models 🚫 No value defining long term roadmaps for solutions / products / services It would be a calculated value exchange at the right place through the right channel at the right time.